Executive Summary
Altum Black, a leader in revenue management, supply chain optimization, and pricing analytics for B2B and B2C market participants, sought to enhance its service offerings with a robust AWS Based Business Intelligence Platform. Therefore, the primary goal was to develop a solution that integrates data from multiple sources, processes it efficiently, and presents actionable insights through customizable dashboards. Given the substantial volume of data, the platform needed to be both scalable and cost-effective.
To meet these requirements, DataPulse Consulting designed and implemented a cloud-based platform leveraging AWS services. This solution integrates data from various sources, processes it with AWS Glue, and stores it in AWS Redshift for detailed analysis. As a result, Altum Black’s customers can access these insights through customizable dashboards, enabling them to make data-driven decisions swiftly and confidently.
Key Results
- Timely Insights: The AWS Based Business Intelligence Platform delivers real-time insights that lead to a 15% increase in profit margins for Altum Black’s customers.
- Operational Efficiency: Moreover, optimized supply chain operations have cut lead times by 20% and improved inventory turnover.
- Cost Optimization: Additionally, the platform architecture minimizes unnecessary data processing and storage expenses. This approach allows Altum Black to provide a powerful, cost-efficient solution.
- Scalability: Furthermore, the design supports seamless scaling, ensuring it can handle growing data volumes as Altum Black’s customer base expands.
Platform Architecture Overview
Data Integration:
To begin with, we utilized Airbyte for data extraction, deploying it on AWS EKS (Elastic Kubernetes Service). Consequently, the platform seamlessly integrates data from various sources, including Shopify, Facebook, Google Ads, and Google Analytics, providing a unified view for Altum Black’s customers.
Data Storage:
Next, we stored data in AWS S3 with a tiered storage strategy. By aligning storage tiers with data relevance and update frequency, this approach ensures cost efficiency while maintaining quick access to critical data.
Data Processing:
We then employed AWS Glue for ETL (Extract, Transform, Load) operations, enabling efficient transformation and loading of data into AWS Redshift. As a result, optimized query structures and carefully scheduled ETL jobs significantly reduced unnecessary data processing and minimized operational costs.
Data Analysis:
Once processed, we stored data in AWS Redshift, thereby enabling comprehensive analysis across multiple business domains such as revenue management, supply chain optimization, and pricing analytics. This structure helps Altum Black’s customers extract actionable insights from their data.
Dashboarding:
Finally, the platform visualizes processed data through a custom-built web application. Altum Black’s customers benefit from interactive, customizable dashboards that empower them to monitor KPIs like revenue trends, supply chain performance, and pricing strategies. Consequently, this capability enables faster and more informed decision-making.
Figure 1: Platform Architecture Diagram
Platform Benefits
- Real-Time Insights: The platform provides up-to-the-minute analytics, allowing Altum Black’s customers to respond quickly to changing business conditions.
- Optimized Efficiency: By reducing lead times and enhancing inventory turnover, the platform streamlines operations and improves bottom-line performance.
- Cost-Effective Scaling: Designed to handle growing data volumes, the platform scales seamlessly while keeping costs under control. Thus, it is ideal for Altum Black’s expanding customer base.
- Customizable Dashboards: Additionally, the flexibility of the dashboarding system allows customers to tailor insights according to their unique business requirements, providing greater control over their data analysis.
Final Thoughts
In conclusion, the AWS Based Business Intelligence Platform built by DataPulse Consulting has transformed how Altum Black’s customers manage their data. With real-time insights, enhanced operational efficiency, and a scalable, cost-efficient architecture, Altum Black is now positioned to offer an even more powerful solution to its clients. Ultimately, this project demonstrates how leveraging cloud-based technologies can drive business growth and optimize performance.
